Ignacio Linares
I am a SoCal/NYC based senior art director with a 10+ year trajectory crafting experiential activations and visual content for social media.
From award-winning immersive experiences to meticulously crafted social media content for the world's largest retailer, I have worked on B2C and B2B initiatives across diverse industries including retail, entertainment, consumer goods, food, spirits, fashion, sports, corporate, real estate, tech, health, and hospitality. When leading teams I focus on providing clear direction and fostering strong relationships and take deep interest in their mentorship, striving to provide the support needed to ensure they can produce their best work.
Skills
- Fully Bilingual. Fluent in English & Spanish.
- Multidisciplinary creative skills: Brainstorming, moodboard-ing, scripting, storyboarding, video capture, video editing, video production, set styling, photography, retouching and compositing, layout design, illustration. Adobe Creative Suite, Final Cut Pro X, Basic Figma.
- Fluent in both long & short-form, platform specific, social media best practices (Facebook, Instagram, TikTok, Youtube & Pinterest).
- Experience using proyect management tools like Workfront and Monday.
- Proficient in a wide range of cameras (Sony a7 and FX series, Sony EX3, Canon 5D/7D, C100/C300, Blackmagic) and lighting systems (Quantum, Profoto, Broncolor, Dynalite, Lowel, Arri, Kino, Joker, Litepanels, Mole Richard- son). Completely versed with set dynamics and protocols.
- As a creative working with major clients, I have knowledge of account management including client servicing and internal team building.
- Flexible, resourceful, creative, critical thinker, fast learner. Can-do attitude.
Clients
Walmart, HBO (Game Of Thrones, Westworld, HBO brand), Netflix (The Irishman, Klaus, The Outlaw King), Under Armour, Adidas, Asics, Lenovo, 23andMe, UberEats, Amazon, Google, Facebook, Audi, Chivas Regal, Jameson, The Glenlivet, Avion Tequila, Martell, Office Depot, MassMutual, Stitch Fix, Nectar Mattress, FUR, Axe, Samsung, 4H, BallUp, FANIA, Amex, Super Bowl Host Committee, Amtrak, Barry University.
Experience
WALMART
Senior Art Director
January 2022 - December 2023
SECTA
Creative Lead (Content) / Video Editing, Cinematography, Photography, Illustration
June 2019 - Present
GIANT SPOON
Senior Art Director / Experiential & Content (Contract)
Dec 2018 - June 2019; Dec 2017- June 2018
DȈBRAIN
Senior Art Director / Content Producer & Editor
2015 - 2017
LEADDOG MARKETING GROUP (now CSM NORTH AMERICA)
Art Director - Photography and Video
2011- 2015