#StitchFixRedCarpet

Stitch Fix and Giant Spoon partnered to create the #StitchFixRedCarpetExperience by transforming public spaces into vibrant showcases for personal style. The Columbus Circle subway station in NYC and The Grove's promenade in LA became unique red carpet venues, spotlighting everyday individuals rather than celebrities. To enhance the experience, we introduced immersive storytelling, deploying actors as stylists, photographers, and fashion reporters, in tandem with correspondents from real outlets to create a "glamorously" authentic atmosphere where the line between play and reality was blurred. Slow-motion orbital video portraits were captured upon request, displayed in real time on the embedded screen in the step and repeat, and sent to attendees for them to post on their social channels. This innovative red carpet celebrated personal style, offering attendees a break from routine and a taste of stardom through a brand that celebrates individuality and everyday style.